I come on this forum and the SS is thriving, someone is getting a new one everyday, most are having trouble even finding one at their local dealer, all seems well. Yet outside our little ecosystem the world is on fire, GM is getting harped on for not only a lack of advertising but a high MSRP and a lack of MT.
I know these are all topics we've covered copiously, but there is an interesting article i read this morning with a couple quotes that I think highlights exactly why the SS is NOT like other vehicles...
sorry y'all, just needed to get that off my chest :chair:
http://www.thetruthaboutcars.com/20...-is-embarrassing-itself-at-a-dealer-near-you/
I know these are all topics we've covered copiously, but there is an interesting article i read this morning with a couple quotes that I think highlights exactly why the SS is NOT like other vehicles...
number one the SS isn't a car that is sold to you, SS is a car you go in to BUY. I think those of you with an SS will agree, from the threads I've been in most of you even led the sales process often educating your sales rep along the ways a former Pontiac G8 GT owner, I saw a few “OMG ITS HERE” SS showroom photos popping up on the G8 owners’ Facebook groups to which I still subscribe. The car looks no better in the showroom than it did in the original press photos, sadly. If anything, it looks worse. The SS is even less visually impressive when compared to its new stablemate, the 2014 Impala. One pities the poor Chevy salesman who has to try to explain the MSRP on the window to the customer his sales manager has insisted he try to upsell to the certain Showroom Poison known as the SS.
Well the G8 never exactly set the world on fire sales wise so maybe thats not the best comparison. NASCAR fans typically live in rural areas reducing their cost of living, In fact many NASCAR fans drive pickup trucks worth more than their houses so ruling them out is erroneous...Unfortunately, GM appears to have learned absolutely, positively nothing since the launch of their last gussied-up Holden Commodore. The G8 GT had a cool, Spy Hunter-themed ad and a great tagline: the most powerful car under $30,000. The main thrust of the SS ad campaign appears to have been putting the incredibly un-memorable name of the car on the grille of Jimmie Johnson’s car — keeping in mind, of course, that according to NASCAR, only 15% of NASCAR fans earn more than $100,000 per year. Not exactly the best audience for a car that runs about half a hundo.
And there we have it, the real issue. It seems that people are forgetting the SS is not expected, positioned or even desired to be a volume model. It is a limited production performance sedan for hardcore GM performance enthusiasts. Not a yuppie Benz with a loan friendly price tagWhat does the future hold for the big GM Performance sedan? Take a quick look on third-party classified sites, where dealers are already advertising prices three to four thousand dollars beneath MSRP for a car that was just released last week. Compare that to another new for 2014 model, the Mercedes-Benz CLA, which dealers can’t keep on the lot at MSRP and above. Apples to oranges, yes, but just look at the difference in the advertising strategy. Super Bowl ads, Kate Upton, Willem Dafoe for the baby-baby Merc. For the Big Chevy? Nada.
sorry y'all, just needed to get that off my chest :chair:
http://www.thetruthaboutcars.com/20...-is-embarrassing-itself-at-a-dealer-near-you/