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Mark Reuss talks about the SS in a post-Holden world

2388 Views 11 Replies 10 Participants Last post by  PFWiz
A bit of a mixed message coming from our friend mark Reuss, GM Product Chief. Have a quick read of part of his interview with Automobile.

Automobile: Australia’s Holden is being closed as a manufacturing base. What does that portend for the Holden Commodore-based Chevrolet SS? It seems to fill a need.

Reuss: It does fill a need. I don’t know how we’re going to sell it. What’s going to happen with it now that we’ve announced [Holden manufacturing is] gone? It’s either going to be hot or it’s not.

Automobile: It’s almost like a curse for American GM cars—being built in Australia. I’m thinking of the GTO and G8.

Reuss: I know. But because we don’t have a replacement product on [SS’s] heels, I tell the guys at Holden we ought not go out there broadcasting dates on this stuff because as long as people buy ‘em, we’ll make some. There’s no reason we can’t.
What do these answers mean for the future of SS manufacturing? What can we decipher?
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The future of the SS

What bothers me more than the non-committal answer from Mark Reuss is the perception that both the GTO and G8 were sales failures. This is a perception that is perpetuated by many in the automotive press as evidenced by the quote attributed to Automobile Magazine.

The GTO was a very niche vehicle, that if memory serves me correctly was available with only two options, 17" or 18" wheels and auto or manual trans. The car was not available with navigation, XM, or Bluetooth. And still all 15 thousand or so that were brought here for the 3 model years were sold. There were years that the entire Saab Division didn't sell that many cars in the U.S. As I recall the plan was for 15 thousand a year and that's what was sold. How is that a failure?

The GTO has a loyal following and is maintaining very strong resale values. Even now a low mileage 2005 GTO will bring over $20 thousand. That is almost 70% of the original MSRP. It would be interesting to see how many units of any model car would be sold with such a narrow offering of options. It was a car that filled a niche for a fairly narrow segment of the market.

A bit of a mixed message coming from our friend mark Reuss, GM Product Chief. Have a quick read of part of his interview with Automobile.



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