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GM’s Chief Car Guy Sort-Of Talks About Prospects for Chevy’s New Sport Sedan



Given that the Chevrolet SS now serves as Chevy’s entry in NASCAR, it’s fitting that the production version was unveiled at Daytona International Speedway shortly before its Sprint Cup Series Debut. There may be little in common between Jimmie Johnson’s Daytona 500-winning ride and what you’ll soon see at your local dealer, as the “win on Sunday, sell on Monday” days have long since ended, but it is refreshing to see a rear-drive sport sedan serve as the Bow Tie’s entry rather than a bland front-drive midsizer.



While in Daytona for the triumphant unveiling, I spoke with Mark Reuss, president of General Motors North America, and tried to get more details on future plans for the all-new SS. When asked about a ZL1 or maybe a V-6 engine variant, the answer was no, not at this time — we have to wait and see how the SS is received. What about an AWD variant? No, not at this time — we have to wait and see how the SS is received. Tire options, transmission variants, body variants, performance variants? Right now, no, we have to wait and…you get the idea.

GM has certainly already thought about all of these questions (and then some) internally, probably answering at least a few. The company is clearly taking a more cautious approach with the SS than it did with the Pontiac G8, which was offered in V-6 and V-8 flavors at launch and gained a third variant with a more powerful V-8 and a manual transmission in its second year, only to have its run cut short by the axing of Pontiac. The positive sign is that, based on Reuss’ “wait and see” answers, GM seems to be keeping all possibilities open.



Having seen the SS firsthand, I can safely say Chevy appears to have a pretty good car on its hands. Interior design and layout is unique among North American Chevrolets. The front seats are fantastic — their thick, deep, and soft thigh bolsters holding you nicely. There’s plenty of space in the back, too — I’m 6’3” and can sit behind myself with room to spare for my legs and head. Exterior styling is clean, not too angular or round. Reuss specifically mentioned not wanting to make the car look cartoony, saying it was styled to look like “Executive Express” vehicle.

We did get an answer from Reuss that went beyond “No, not at this time.” When we asked if GM had done any high-performance testing, and if so, where, Reuss said, with a little smile, that “We have three upcoming dates at the ‘Ring. We plan on bringing the SS and the new Stingray and possibly a couple others.” I immediately started bugging him on that last line, but he wouldn’t reveal the possible other vehicles. Right now, we’re letting our imaginations run a little wild with the idea of a Z06/ZR1 version of the Stingray and an SS SC version of the SS. Regardless, we can’t wait to actually get our hands on Chevrolet’s all-new SS to see if it’s really as good as it looks.


Read more: Mark Reuss on the Future of the Chevrolet SS - Motor Trend Blog
Follow us: @MotorTrend on Twitter | MotortrendMag on Facebook
 

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Reuss said a lot... of nothing lol. I guess he's jut being coy about the subject until they can get some numbers and possible sales projections. The next few months should be interesting! The second paragragh left me laughing.
 

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While in Daytona for the triumphant unveiling, I spoke with Mark Reuss, president of General Motors North America, and tried to get more details on future plans for the all-new SS. When asked about a ZL1 or maybe a V-6 engine variant, the answer was no, not at this time — we have to wait and see how the SS is received. What about an AWD variant? No, not at this time — we have to wait and see how the SS is received. Tire options, transmission variants, body variants, performance variants? Right now, no, we have to wait and…you get the idea.
ZL1 AWD 6 speed in the future? Maybe. We have to wait. LOL
 

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wicked article bro, all we got from Reuss on future improvements to the SS was "No, not at this time" & "we have to wait and see how the SS is received"

I just hope the SS does well enough so we can actually see these improvements happen.

Looking forward to that update at the "Ring"
 

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I'll take what he says from now on with a grain of salt. His comments months ago didn't quite live up to what was unveiled. But I'll give them some time and wait to see what else they might have up their sleeve to truly make this a four door Corvette.
 

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They are walking a thin line here. They are expecting buyers to cough up a lot of cash for a car with no options and then basing future sales on that.

They have to factor in that some buys are intentionally holding off to see what they do with the car.

Can't see how it's going to succeed for them.
 

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They are walking a thin line here. They are expecting buyers to cough up a lot of cash for a car with no options and then basing future sales on that.

They have to factor in that some buys are intentionally holding off to see what they do with the car.

Can't see how it's going to succeed for them.
People keep saying the SS doesn't have any options, but it does, they just come standard. I get that in the literal sense of the word "option" it doesn't provide any opportunity to add equipment a la carte but saying it doesn't have any options is misleading. It sounds like its a stripped down entry level car, which isn't the case.

Would people be more happy if it came stripped down and had the ability to option it up? Just askin' cause I like the fact that it essentially is what it is.
 

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The GTO was packaged the same way, basically identical to the optioned out Monaro HSV. There was an optional dealer installed "Sport Appearance Package" body kit and grille inserts but no choice other than auto or manual.
 

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People keep saying the SS doesn't have any options, but it does, they just come standard. I get that in the literal sense of the word "option" it doesn't provide any opportunity to add equipment a la carte but saying it doesn't have any options is misleading. It sounds like its a stripped down entry level car, which isn't the case.

Would people be more happy if it came stripped down and had the ability to option it up? Just askin' cause I like the fact that it essentially is what it is.
Yes, you're right, they went the complete opposite direction and threw every "option" on the car that would drive the price up like parking assist, etc.

My point is that since it has all these "options" included, the price will be high and I can't see them getting the sales needed to say it's a success.
 

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Parking assist is nice to have but really in an every day situation do we really need it and it and put it to use everyday. I can see it becoming more annoying then anything.

as for the options issue. Yes i strongly agree on it making sales complicated just imagine if you had no use for a particular feature and your paying up the a hole for it. Thats just money gone to waste and the features aint cheap either so as a consumer **** yeah that would make me think twice and complicate my decision. but for those die hard fans nothing will stop them if they have the money at hand.
 
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