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2014 Chevy SS How Much? $27,535 Or $35,000? What do you think...




The Chevrolet SS is not your everyday car. In fact, it’s not even your everyday performance sedan. Given its array of “premium gear” — a 6.2 liters LS3 V8, for instance — we here at AutoTribute have long speculated a starting price of around $40,000. It’s not surprising, then, that we’re left scratching our heads at a report from Automotive News (AN) claiming that the SS will start at just $27,535.


“Chevrolet hopes the 2014 SS, which will have a base price of $27,535, including shipping, can build excitement around the brand,” the report stated.


Now, AN didn’t directly claim that the sedan will cost that much, but the possibility that it might is bewildering. I just find it hard to believe that any car with the SS’ performance credentials would start out at such a low price. Yes, it’s true that the Pontiac G8 started out at around $25K, but the SS is in substance more than a base G8. In fact, it packs more performance than the range-topping G8 GXP, in addition to offering superior overall refinement and more luxury / tech amenities. The GXP was priced at around $40K.


Also discrediting that possibility is the fact that the SS will be sold in very limited numbers — no more than 5,000 units a year — and will be subject to high import costs as a result of being the product of Australia. Now factor in the hype and anticipation surrounding the car and I wouldn’t put it past General Motors to charge enthusiasts as much as it can for one.
While it is reasonable to believe that a $40K price-point is too high, $27K is too low and just plain wrong. After all, that’s the starting price of the 2014 Chevrolet Imapla! And while there is very little wrong with that car, it’s far from being the high-powered, rear-wheel drive and feature-full sports sedan that the SS is. No, Chevy’s performance sedan will command a higher price.


Using the new Impala and the departed G8 GXP as a frame of reference, my take is that the SS will have a starting price of at least $35K. Based on the arguments above, a starting price of $27,535 would be ludicrous, seeing that the SS will come out of the gate with a lot more performance and likely the same features as the Impala. A 40K price-point is bit more reasonable but possibly too high. The GXP came fully-loaded; if assuming the SS wouldn’t, then a starting price of anywhere between $35k and $40k would be sensible, leaving enough room for a large selection of optional features. And if a fully-loaded SS ends up costing more than $40K? That’ll be understandable, considering that it will offer more performance, more luxury and more refinement than the GXP. Inflation will also be a contributing factor in a higher overall price.


Before someone calls me out on it, it hasn’t escaped me that the Pontiac G8 was an abysmal failure, despite its bargain basement pricing strategy. At $40K (to be conservative), the SS sedan will likely not meet the same fate because 1) the economy, and especially the automotive industry, is a lot healthier, 2) it’s a better overall vehicle than the G8 and 3) it will be sold in very limited numbers.
Do you agree or disagree with this assessment?
 

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I honestly have no clue what GM is thinking.
The "4 door Corvette" talk from them isn't good.

I see the SS Sedan as a 4 door Camaro that gives up that car's iconic looks for some creature comforts. I think it should be priced exactly the same as the Camaro. But, GM will probably overprice it, then it won't sell, and then offer incentives, and then will have to give it away when the LT1 and TR6060 leaks.
Same GM nonsense, different car.
 

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Why on earth would you write an article saying a car costs too little.

If it's going to sell for 27 grand that would be a GOOD THING and a performance bargain. Why would you ask to pay more!?

I'm glad this guy is ready to give up 35 grand, he can go pay GM that amount while I'll take the lower price.
 

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That looks like the same typo in the Forbes article. I'll say $40K or more.
 

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$45,000
 

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I honestly have no clue what GM is thinking.
The "4 door Corvette" talk from them isn't good.

I see the SS Sedan as a 4 door Camaro that gives up that car's iconic looks for some creature comforts. I think it should be priced exactly the same as the Camaro. But, GM will probably overprice it, then it won't sell, and then offer incentives, and then will have to give it away when the LT1 and TR6060 leaks.
Same GM nonsense, different car.
Totally agree.

That "four door corvette" statement will do more harm than good once reviewers get behind the wheel and give their honest opinion. Even though you don't need a reviewer to tell you that, it's only then the masses will realize it's actually a "four door camaro"
 

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The Chevrolet SS is not your everyday car. In fact, it’s not even your everyday performance sedan. Given its array of “premium gear” — a 6.2 liters LS3 V8, for instance — we here at AutoTribute have long speculated a starting price of around $40,000. It’s not surprising, then, that we’re left scratching our heads at a report from Automotive News (AN) claiming that the SS will start at just $27,535.


“Chevrolet hopes the 2014 SS, which will have a base price of $27,535, including shipping, can build excitement around the brand,” the report stated.


Now, AN didn’t directly claim that the sedan will cost that much, but the possibility that it might is bewildering. I just find it hard to believe that any car with the SS’ performance credentials would start out at such a low price. Yes, it’s true that the Pontiac G8 started out at around $25K, but the SS is in substance more than a base G8. In fact, it packs more performance than the range-topping G8 GXP, in addition to offering superior overall refinement and more luxury / tech amenities. The GXP was priced at around $40K.


Also discrediting that possibility is the fact that the SS will be sold in very limited numbers — no more than 5,000 units a year — and will be subject to high import costs as a result of being the product of Australia. Now factor in the hype and anticipation surrounding the car and I wouldn’t put it past General Motors to charge enthusiasts as much as it can for one.
While it is reasonable to believe that a $40K price-point is too high, $27K is too low and just plain wrong. After all, that’s the starting price of the 2014 Chevrolet Imapla! And while there is very little wrong with that car, it’s far from being the high-powered, rear-wheel drive and feature-full sports sedan that the SS is. No, Chevy’s performance sedan will command a higher price.


Using the new Impala and the departed G8 GXP as a frame of reference, my take is that the SS will have a starting price of at least $35K. Based on the arguments above, a starting price of $27,535 would be ludicrous, seeing that the SS will come out of the gate with a lot more performance and likely the same features as the Impala. A 40K price-point is bit more reasonable but possibly too high. The GXP came fully-loaded; if assuming the SS wouldn’t, then a starting price of anywhere between $35k and $40k would be sensible, leaving enough room for a large selection of optional features. And if a fully-loaded SS ends up costing more than $40K? That’ll be understandable, considering that it will offer more performance, more luxury and more refinement than the GXP. Inflation will also be a contributing factor in a higher overall price.


Before someone calls me out on it, it hasn’t escaped me that the Pontiac G8 was an abysmal failure, despite its bargain basement pricing strategy. At $40K (to be conservative), the SS sedan will likely not meet the same fate because 1) the economy, and especially the automotive industry, is a lot healthier, 2) it’s a better overall vehicle than the G8 and 3) it will be sold in very limited numbers.
Do you agree or disagree with this assessment?
Hi, Big Block Meister, while its flattering that you liked our article, it would be much appreciated if you sourced it back to the original article.
 

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In regards to the original article, I think the accuracy of this $27k prediction is very low.

The aussie dollar is stronger than when GM killed Pontiac, so that means the cost to build, export, import, and deliver an SS will be more expensive than the G8 was, not less.
 

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In regards to the original article, I think the accuracy of this $27k prediction is very low.

The aussie dollar is stronger than when GM killed Pontiac, so that means the cost to build, export, import, and deliver an SS will be more expensive than the G8 was, not less.
The person that wrote the article probably knew they put down a crazy low price just to get responses and people to say something, this thread as a good example since a good number of people are calling BS on it LOl

$27k is a **** of a deal for a car like this, but wont happen
 

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The person that wrote the article probably knew they put down a crazy low price just to get responses and people to say something, this thread as a good example since a good number of people are calling BS on it LOl

$27k is a **** of a deal for a car like this, but wont happen
It's not that crazy.
You can get a brand new Charger R/T for $29k.
If GM wants to sell the SS Sedan, it better not price it much higher than that.
 

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Just to clarify something, G8 marketing was a failure. The car is great!
 

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Just to clarify something, G8 marketing was a failure. The car is great!
Chevy SS marketing isn't that great either. I can put together a whole list of things Chevrolet could be doing now to gauge more interest in this car. Looking back at what has been done to market the SS, not much was done.
 

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But the car is not available right now, it doesn't make sense to spend every penny on marketing immediately. It had to be shown now because of the Nascar timeline, otherwise Holden preferred to keep the whole thing under wraps. The VE is still being sold in Australia, too many spotlights on the VF can make it harder to clear the lots without heavy discounts.

The biggest mistake in marketing so far from Chevy has been the poor color choice and the amateurish "official" pics.
 
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If you want to test the theory that this car was marketed well, go stop by your local dealer and ask any sales guy off the floor if they know about the SS. Then ask them about the new Vette.
 
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