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SS of the Month - July 2014
Jul 02, 2014 - 4:31 AM - by Commodoreman2000
With 31.25% of the vote the Winner is.....

LiquidR3D

11 Replies | 764 Views
SS, A Way to Better Branding?
Jun 27, 2014 - 2:05 PM - by SSS


Theres something I find very paradoxical about the SS. Its a long standing fact of the industry that product is KING, above all else without a properly executed product you are dead in the water. You may meander about catering to the proles but you're never going to be a world beather that way (Mitsubishi?).

Point being that the SS is one of the best executed products to come out of GM USA for a LONG time. Granted we know the car was born and bred in Australia, but someone had the wherewithal to actually go ahead push for imports.

Quote:
"Overall we are very pleased," commented Todd Christensen, Chevrolet Performance Car Marketing Manager. "Feedback from consumers so far indicates they love the car. Media reaction overall has been really favorable, and sales are right on track with our expectation."
And this is where I find the paradox. Despite being one of the best product offers not only from GM, but on the market, there is still little to no recognition of the SS. Of course volume is artificially low and the SS is easily marching its way towards fully filling its target, 1445 units sold in 2014 to date.

Quote:
"If you look at past history, the SS seems to have the right formula - great performance, strong market reaction, and a loyal enthusiast following, which is probably most important," noted Christensen. "Judging by the online enthusiast forums, there is lots of passion and excitement about the SS. The low production volume will certainly help as well."
Sure there's a bit of mystery surrounding the SS and sure there are logistical constraints, but I seriously can't believe that General Motors is not at least looking at the feasibility of expanding the SS project further. Chrysler has pulled down 22,448 sales of the 300 Sedan 2014 YTD and Dodge has done almost double that in the same period (41,323). Sure those aren't Malibu numbers but they're certainly nothing to sneeze at. We know GM needs to desperately rebuild its brand and product image. What better way levering a stellar product?

Camaro and Corvette are both OUTSTANDING, but those products just don't fly with the family man for example, granted the SS may be a little pricey for your average family of four, but at the end of the day it relates to them. Here is a rock solid domestic sedan that is reliable, fun to drive, has more than enough space for the weekly grocery run, won't cost an arm and a leg to insure and maintain and its **** pretty to boot!

This is what GM needs to do, they need to show people that they care about product again that the company has not been overrun by bean counters in brown suits and most importantly, that the company still has a pulse...

Thank you for sharing my soapbox
8 Replies | 512 Views
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